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A student-athlete in a wrinkled jersey holding a “sponsored” sandwich, standing proudly under a crooked banner that says “D4 Champs: 0-10 But We Tried Hard.”

Welcome to D4: Where Dreams Cost Less and NIL Deals Come With Coupons

April 27, 20252 min read

D4 Athletics: Dreams Cost Less and NIL Deals Come With Coupons

D4 Athletics: The Division You Have Never Heard Of, Because It Does Not Exist Yet

While the NCAA, NAIA, and NJCAA compete for athletes, NIL dollars, and trademarks, a new division is quietly emerging. Division 4, or D4, is not in any rulebook yet, but it exists in spirit. D4 is for the gritty and overlooked. We do not have five-star recruits. We have five-star attitudes and maybe a pulled hamstring.

NIL in D4: Name, Image, and Leftovers

In Division 1, athletes sign multi-million dollar NIL deals. In D4, NIL deals include a twenty-five dollar Amazon gift card from the local insurance agent, free tire rotations from Uncle Kenny’s Auto and Bait Shop, a sponsored post on a cousin’s Instagram story, and exclusive rights to leftover chicken tenders from the athletic banquet. Division 1 gets Beats by Dre. D4 gets Earbuds by Dave, labeled with a marker.

Recruiting D4 Style: Slide Into Our DMs Literally

Our recruiting process is simple. You do not need a trainer, agency, or expensive highlight reel. Just show up, tag us in a TikTok, and spell our coach’s name correctly in your email. Need gear? Bring your own. Uniforms may be reversible. Our team colors are available and on sale.

Facilities That Build Character and Possibly Tetanus

Division 1 athletes use state-of-the-art weight rooms. D4 athletes get stronger by moving rusty squat racks for the debate team. Our locker room is an equipment closet that smells like ambition and expired IcyHot. Showers are available with a hose behind the concession stand. Please keep the water under ten minutes, as the pipe rattles.

D4 Life: The Real NIL is the Not In League

D4 is not just a punchline. It is a mindset. It is a tribute to every underdog who still sends emails to coaches, trains before school, and believes that D4 might be fictional, but the dream is real. We may not have ESPN coverage, but we have a YouTube channel managed by someone’s nephew. We may not have agents, but our moms will defend us in the comments. We may not have it all, but we have heart and maybe a gas card.

NIL in D4: Final Thoughts from the Financial Aid Office

At D4, your deal might be a handshake and a Subway coupon. Your highlight tape might be filmed on a Nokia. We see you. You are the reason D4 exists. Keep grinding, keep dreaming, and remember that just because you play in a division no one has heard of, it does not mean your story will not be legendary. In D4, we do not chase clout. We chase clearance rack greatness.

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Coach Anthony

Founder of Facilitate The Process | Athletic Recruiting Strategist | Sports Marketing Pro Anthony Washington is the founder of Facilitate The Process, a tech-driven recruiting platform that empowers student-athletes, coaches, and parents to navigate college recruiting with confidence. With over 20 years of experience in sports management, marketing, and athlete development, Anthony brings a unique blend of strategy, innovation, and mentorship to the world of college athletics. When he's not helping athletes get noticed, he's building systems to make the recruiting process easier, faster, and more impactful for everyone involved.

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