The Expectation Gap — Why "Get Better" Isn't What Parents Want to Hear

The Scholarship Myth: What Parents Need to Hear (But Rarely Want To) 1 of 3: The Expectation Gap — Why "Get Better" Is Not What Parents Want to Hear?

April 29, 20252 min read

The Expectation Gap: Why "Get Better" Is Not What Parents Want to Hear

Every parent hopes to hear those magical words: "Full scholarship offer." When you believe in your child's talent, it feels like a sure thing is just around the corner. In the real world of athletic recruiting, what parents often hear instead is, "Your child needs to get better at something." That reality check can feel disappointing and even frustrating.

Let us talk about why these conversations happen, why they matter, and how you can help your child succeed without falling into the trap of unrealistic expectations.

The Dream Versus The Reality

Parents want certainty. Recruiters want athletes they can trust. When a recruiter tells you what your child must improve, they are giving you a plan, not a rejection. Improvement is a good sign. It means they see enough potential to offer advice and feedback.

Why "Get Better" Conversations Feel Personal

No one wants to hear that their child is not ready yet. It hurts because it feels like a judgment, but it is actually an invitation. Recruiters give feedback to athletes they believe can improve. They do not spend time advising athletes they have already ruled out.

The Marketing Trap

Many families fall for services or showcases that promise scholarship guarantees for a fee. It is an emotional hook, a way to avoid the fear of "what if this does not work out." Real recruiting does not work like a vending machine.

The Hidden Risk

If you only chase guarantees, you become an easy target for empty promises. Meanwhile, your child could miss the slow and steady progress that builds the kind of athlete colleges truly want: tough, humble, and always improving.

Closing and Next Steps

If you want to create real opportunities for your child, the first step is to accept this truth. There are no guarantees. There is only growth. In the next part, we will show you how to play the recruiting game wisely and build real opportunities without falling for false promises.

Next Post: "No Guarantees, Only Opportunities: What It Really Takes to Earn a Scholarshi


Founder of Facilitate The Process | Athletic Recruiting Strategist | Sports Marketing Pro

Anthony Washington is the founder of Facilitate The Process, a tech-driven recruiting platform that empowers student-athletes, coaches, and parents to navigate college recruiting with confidence. With over 20 years of experience in sports management, marketing, and athlete development, Anthony brings a unique blend of strategy, innovation, and mentorship to the world of college athletics. When he's not helping athletes get noticed, he's building systems to make the recruiting process easier, faster, and more impactful for everyone involved.

Coach Anthony

Founder of Facilitate The Process | Athletic Recruiting Strategist | Sports Marketing Pro Anthony Washington is the founder of Facilitate The Process, a tech-driven recruiting platform that empowers student-athletes, coaches, and parents to navigate college recruiting with confidence. With over 20 years of experience in sports management, marketing, and athlete development, Anthony brings a unique blend of strategy, innovation, and mentorship to the world of college athletics. When he's not helping athletes get noticed, he's building systems to make the recruiting process easier, faster, and more impactful for everyone involved.

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