Celebrate Both

Celebrate Both

March 30, 20251 min read

Why the obscure often gets celebrated in college athletics—and why the opposite deserves just as much love:

1. The Underdog Narrative Sells

• Media and fans love a good “nobody to somebody” story. The obscure athlete who rises to greatness captures emotion and attention—it’s inspirational and dramatic.

• It taps into hope. If someone unknown can shine, maybe anyone can.

2. Highlighting the Unexpected Feels Fresh

• Mainstream stars often get overexposed. The obscure athlete’s success feels new, refreshing, and gives the media a chance to uncover a “hidden gem.”

• It helps the brand of college athletics seem deep, not top-heavy.

3. Social Media Loves Virality

• A player going viral from a small school, walk-on story, or late bloomer moment catches fire faster than “expected” greatness. Obscurity is surprising—surprise drives shares.

The opposite should get celebrated too.

Here’s why the “opposite” deserves more press:

• Consistency and Dominance Are Hard.

That 5-star recruit staying locked in and performing year after year? That’s elite. Predictable success doesn’t mean easy success.

• Pressure Magnifies the Journey.

Top athletes often face immense scrutiny. They don’t just play the game—they carry expectations, media storms, and constant comparisons.

• Leadership and Legacy Matter.

The ones expected to win often carry teams, mentor younger players, and uphold culture. That deserves spotlight too.

Game Plan Takeaway:

Let’s celebrate both—the kid nobody saw coming and the one everyone’s been watching grow since 8th grade. Both are writing chapters in the book of college athletics. Different pens. Same value.

Founder of Facilitate The Process | Athletic Recruiting Strategist | Sports Marketing Pro

Anthony Washington is the founder of Facilitate The Process, a tech-driven recruiting platform that empowers student-athletes, coaches, and parents to navigate college recruiting with confidence. With over 20 years of experience in sports management, marketing, and athlete development, Anthony brings a unique blend of strategy, innovation, and mentorship to the world of college athletics. When he's not helping athletes get noticed, he's building systems to make the recruiting process easier, faster, and more impactful for everyone involved.

Coach Anthony

Founder of Facilitate The Process | Athletic Recruiting Strategist | Sports Marketing Pro Anthony Washington is the founder of Facilitate The Process, a tech-driven recruiting platform that empowers student-athletes, coaches, and parents to navigate college recruiting with confidence. With over 20 years of experience in sports management, marketing, and athlete development, Anthony brings a unique blend of strategy, innovation, and mentorship to the world of college athletics. When he's not helping athletes get noticed, he's building systems to make the recruiting process easier, faster, and more impactful for everyone involved.

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